Modernizing a Brand While Staying True to its Roots
In-Person Event // October 7
VP Global Creative & Brand Engagement // Little Caesars
Jaime is a creative problem-solver, brand activist, designer and artist. She designs innovative brand solutions that develop transformational opportunities. In her role at Little Caesars, she cultivates and upholds one of the most recognized brands in the world. Before being consumed by pizza, Jaime held creative positions at multiple advertising agencies, Goodby Silverstein, BBDO Detroit, Campbell Ewald & Y&R. She has also taught at the International Academy of Design and Technology and the College for Creative Studies. With a focus on communicating persuasive messages that elicit passionate reactions, Jaime is driven by one thing: a relentless desire for better design.
Head of Art & Design // McKinney
Will joined McKinney after climbing the ranks at some of the best creative shops in San Francisco. Over the course of his career, he has crafted campaigns for brands like Little Caesars, ESPN, Pampers, Mini Cooper, Samsung, Converse, Priceline, Callaway Golf, Travelocity, CarMax, and Mizuno. At McKinney, he guides the creative output on Little Caesars, Pampers, ACC Network, and several others. Additionally, Will oversees all art and design that leave the agency-from advertising to brand identities. His work has been recognized by the Cannes Lions, One Show, Creativity, Adweek, and The New York Times. When he's not obsessing about typefaces and colors, Will is a father, husband, drummer, and dog's best friend.
Conversation Moderated By
Vertical Director - Auto & Dining, Global Business Solutions // TikTok
Jodi Porter is the QSR/Dining, Automotive and Multicultural Vertical Director for TikTok. Supporting global business solutions strategy across enterprise accounts. Prior to TikTok leading 20+ years of agency, automotive advertising, marketing and digital software solutions. Jodi is a graduate of Michigan State University. She lives in the Detroit area with her husband Jason, two daughters Ella and Addison, Ozzy (Frenchie) and Bhodi (Briard). Current FYP obsessions #genx #booktok #foodtok #autotok #frenchiesoftiktok #preserving #travellife