Happy Life Hospitality is seeking a Brand & Event Director to manage the launch and growth of several hospitality projects. As Brand & Event Director, you’ll be responsible for working with our various clients across the hospitality industry to establish a consistent brand and event presence - from marketing, to social media, to large quarterly events, our clients will rely on you to help them elevate and differentiate their brand in the market. Each client has a unique offering and positioning, meaning you’ll get to flex your creativity across the business.
Position Title: Brand & Event Director
Setting: hybrid physical office, remote and on-location at project sites
Responsibilities of the Brand & Event Director
· Marketing
· Work with each client management team and ownership to develop marketing budget, including media mix and budget for any asset development (photography, design, videography).
· Execution of ad placements and budgets across mediums (mainly Social Media advertising)
· Social Media Management
· Develop content calendar and strategy for each client
· Create regular content and post regularly to social media accounts, maintaining the brand voice and look of each client
· Create new accounts for new projects (Facebook, Instagram, TikTok, Yelp, TripAdvisor)
· Content creation includes photo assets, videos (reels) and other graphics/advertisements
· Events Programming
· Create regular weekly event schedule to implemented at projects by the Client Sales Manager or staff
· Take the lead in planning and organizing large seasonal events (up to 4 per year, per location)
· Website Management
· Regularly update online content to reflect key moments and offerings
· Create new websites for new projects (or work with third party developer)
· Public Relations
· Develop and maintain relationships with local and regional news outlets
· Coordinate development of content calendar/narrative with clients
· Regularly circulate newsworthy story opportunities
· Branding
· Ensure continuity between Happy Life’s various project locations
· Ensure all marketing, events, flyers, news articles, etc. represent the brand of the project and general Happy Life brand points
· Create brand standards for each project
· Participate in regular calls with ownership as necessary
· Make site visits to project locations weekly
Qualifications/Requirements:
· 4-year college degree
· Ability to travel within Michigan and across the country
· Ability to manage multiple projects in multiple geographic locations
· Knowledge of the food and beverage or hospitality industry preferred
· Experience with marketing, organizing and planning/executing events
· Creative vision and brand building experience
· Highly organized and task oriented
· Graphic design experience preferred
· High level of charisma, communication and people skills
· Ability to work both independently and part of a team
· Social media management
Happy Life Hospitality is a triple threat conceptualization, development and management company based in southeast Michigan. HLH was born from the success of the Detroit Shipping Company, our award-winning food hall and entertainment venue which opened in 2018. Happy Life Hospitality offers development and management services to third party ownership companies and also conceptualizes, develops, owns and manages our own food, beverage, entertainment and hospitality projects.
Projects in Happy Life Hospitality’s portfolio and/or pipeline include:
· Detroit Shipping Company (food hall and entertainment venue)
· Lansing Shuffle (food hall and entertainment venue)
· Irie Smoke Shack (micro kitchen barbecue restaurant inside Lansing Shuffle)
· Livonia Athletic District Backyard (outdoor pickleball park, beer garden and entertainment venue)
· New Dodge Lounge (live music venue, neighborhood bar and arcade)
Other food halls in Michigan and across the Midwest U.S
Job Types: Part-time, Contract