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The Adcraft job board is always free for members. In order to serve our community in a time of increasing need, we are now making all postings for Detroit marketing jobs free ($100 value) until further notice. If you have an opportunity, please email us at adcraft@adcraft.org and we will get it posted to the job board right away.

Accordion Widget

Account Executive - International Outdoor

Do you have what it takes to be a part of the high-performance growing advertising International Outdoor sales team? We’re in search of an Account Executive that is motivated to help bring outdoor advertising campaigns to life in Metropolitan Detroit areas.

Who we are:
Founded in 1997, International Outdoor is a certified Woman-owned Business Enterprise (WBE) and is one of the largest outdoor advertising companies in the Southeast Michigan area. We offer both local businesses and national brands a way to reach broad audiences every day in high traffic locations in the Detroit metropolitan area. We are proud to offer our customers a large network of static and digital billboards which are taking OOH advertising to a whole new level. Customers can constantly change their message, stream user-generated content, display data in real time and more. The possibilities of digital advertising are new, creative and exciting, creating a growth of 300% in major markets. We are growing by 25% per year and this year we will have 100% growth year over year. With this new technology and increase in our inventory, your earning potential is endless!

Essential Functions and Responsibilities:

Qualify potential leads by researching clients’ products, services, plans, competitors, and target markets.
Develop innovative techniques to target, engage and close new business prospects.
Display a customer centric approach when dealing with existing clients to achieve customer satisfaction and new business opportunities.
Perform needs assessment with direct leads to identify business goals, demographic market, advertising requirements and marketing budget. Meet with clients for briefings and present proposals and campaign ideas.
Act as a liaison between our creative department and clients to assist in the development of effective advertising campaigns and make modifications when needed.
Conduct strategic planning to procure future business and sustain life cycle of products.
Communicate and manage deployment process with internal departments to confirm delivery of advertisements, in agreed upon locations, are met on time for “Go-Live” dates.
Assist in the resolution of issues related to billing and accounts.
Monitor the effectiveness of on-going campaigns with clients through follow-up and provide any necessary feedback.

Preferred Qualifications:

Experience in selling digital advertising in the OOH market
College degree or equivalent in experience and education combined.
Local Market knowledge is desirable.
Proficient in all aspects of the selling cycle and account management.

Send your resume to:

mikeh@iobillboard.com

International Outdoor Billboards is an Equal Opportunity Employer (EOE) and all applicants receive equal consideration for open positions

Accordion Widget

Media Supervisor - University of Michigan

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position, outline skills and experience that directly relate to this position, and include a link to relevant work samples/portfolio.

Note: Currently, all interviews are being conducted virtually. The position is eligible for a hybrid schedule with a combination of in-office and remote work. All new employees are expected to be in commutable distance to campus, unless reported otherwise in the job posting.

Summary

Michigan Creative is U-M’s largest provider of marketing services to the University of Michigan. We are seeking an experienced Media Supervisor to join our digital media team. In this role, you will have the opportunity to work on a wide range of meaningful projects for U-M’s 19 schools and colleges, the Office of the Vice President for Communications, Michigan Medicine and a variety of other clients across the University.

Job Detail

As Media Supervisor, you will manage a team of digital marketers, working closely with them to design and implement digital advertising campaigns. You will be responsible for providing strategic direction for these campaigns on behalf of clients across the University of Michigan.

Duties and Responsibilities

Design best-in-class media strategies; write detailed media plans and proposals aimed at helping our clients meet their paid advertising goals
Bring an expert knowledge of media planning across channels, including paid search, programmatic, and paid social tactics; recommend media mix, flighting strategies, ad types and other campaign elements that best suit our clients’ business objectives
Manage all campaign budgets and monitor campaign spend; design bid strategies that maximize clients’ budgets vs. goal
Providing day-to-day supervision, mentorship and professional development of a team of digital specialists
Monitor digital trends and serve as a subject matter expert on digital media best practices, including platform innovations and other new opportunities
Establish best practices for the team; recommend and implement process improvements and innovations
Serve as the primary media contact to agency clients; present media plans and other key information; recognize and assist with business development opportunities
Work with project managers to ensure campaigns are delivered on time and to specifications
Provide input to strategic analysis of campaigns, helping to identify optimizations and areas of opportunity
Work with a cross-functional team of project managers, writers, designers, developers, and data analysts

Required Education and Experience

A Bachelor's degree and a minimum of five years of progressive experience in marketing, business or communications (or equivalent combination of education and professional experience)
A minimum of five years of experience successfully designing and managing digital media campaigns
Experience conceiving and executing search engine marketing (paid search/ppc) and social media campaigns, including an expert knowledge of relevant platforms (e.g., Google Ads, Meta, LinkedIn, Snapchat, Twitter, TikTok, etc.)
Experience managing or mentoring media buyers/planners and data analysts
A strong understanding of media fundamentals, and a deep knowledge of digital media terminology and trends
Proficiency using media tech and media research tools
Experience developing and making persuasive client presentations at all levels

Other Qualifications

Experience working with the Trade Desk and/or DSPs
Google Ads certification(s) and/or Meta media certification(s)
Experience with media tech and media research tools
Proficient with Google Tag Manager (GTM) and/or GA4
Experience with Wrike or a similar project management tool

Work Location/Schedule

Michigan Creative is currently hybrid, working in the office at least two days a week.

Why Work at the University of Michigan/Michigan Creative?

In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

Generous time off, including family care, and maternity and parental leaves
A retirement plan that provides two-for-one matching contributions after one year
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses

Our Mission

Inspiring pride and support for U-M excellence everywhere.

Our Vision

To be U-M's trusted marketing experts providing leadership and support for our campus partners to create the most cohesive and resonant Michigan brand.

Our Core Values

Adaptability
Collaboration
Creativity
Curiosity
Diversity, Equity & Inclusion
Professionalism

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

U-M COVID-19 Vaccination Policy

COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.

Apply Here

Accordion Widget

Accountant Executive - Outfront

OUTFRONT is hiring in multiple markets, seeking #sales, #media, #advertising experts. At OUTFRONT, we help people, places, and business grow stronger. Growing our partners’ businesses, growing the places we touch, and growing our people.

OUTFRONT is an influential media company with offices in 140 markets across America and in Canada. OUTFRONT is embedded into the fabric of our cities and communities and trusted by the millions who engage with our media every day, driving a strong relationship between brands and audiences. We are leading our industry to bring intelligence to out-of-home (#OOH).

Position Summary:

OUTFRONT Media is looking for a high-velocity Account Executive (AE) to help us achieve sales objectives. We are on pace to grow rapidly but need motivated and determined sales professionals to reach our goals. This is an exciting opportunity for someone with 2+ years of selling experience to be part of an exciting Out-of-Home (OOH) team.

The Account Executive role is an individual contributor, sales position that proactively manages a local sales account list, calling on companies, and their senior-level decision-makers. The Account Executive will establish and cultivate relationships through regular contact (via phone calls, emails, meetings) with prospective customers. You will leverage OUTFRONT's unique asset offerings and delivery methodologies and position OUTFRONT as the OOH vendor of choice within our Local and or National markets. This position sells mobile, transit, digital, billboards, social, specialty and street furniture.

To be successful as an Account Executive, you should be adept at analyzing sales performance metrics and negotiating contracts. Ultimately, an exceptional Account Executive should demonstrate excellent communication, management, and customer service skills always.

Key Responsibilities:

Independently managing time, account list, and travel in a way that maximizes the number of sales calls via phone, email, and direct, in-person customer interactions
Prospecting for new customers and managing your personal sales pipeline
Consistent and detailed use of CRM system to track and manage all sales activities and pipeline opportunities.
Preparing and presenting customized proposals and agreements to prospective customers, including participating in demonstrations
Collaborate with internal creative department and clients to assist in development of effective advertising campaigns
Partner with Charting, Creative, Operations and Administrative staff to ensure on time delivery of advertisements in agreed upon locations
Assist in the resolution of issues related to billing and accounts

Knowledge & Experience:

Must have a proven record of exceeding sales quotas over an extended period in a outside sales position within the last 2 years
Experience presenting and selling products that require a long sales cycle and multiple touchpoints within a prospect company
High level of organization, skill, and experience managing sales pipeline
Comfort level with negotiating terms of a delivered proposal on a case-by-case basis to achieve closed deals
Ability to travel to and from for prospect visits and industry events
Skill in working independently and following through on assignments with minimal direction

Preferred qualifications/Education:

Demonstrated relationship building skills that extend to internal team members in pre/post-sales
Proficiency in all aspects of the sales cycle, including qualifying accounts
Experience selling mobile mobile/digital advertising ecosystem a plus
Ability to understand products and effectively identify how it can provide value to a prospective customer
Ability to work within a dynamic and fast-paced environment
College degree or equivalent practical experience
2+ years’ experience in OOH advertising, media sales
Local Market knowledge preferred

To all Recruitment Agencies: OUTFRONT Media LLC does not accept agency and unsolicited resumes. Please do not forward resumes to our OUTFRONT Media employees or any other company location.

OUTFRONT Media is not responsible for any fees related to unsolicited resumes.

OUTFRONT Media Is An Equal Opportunity Employer

All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media Affirmative Action policy statement.

Apply Here

Accordion Widget

Public Relations Associate - Rocket Central

Rocket Central is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies®. We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we’ll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you’ll need to succeed, no matter what stage you’re at in your career. You’ll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.

Apply today to see all that Rocket Central has to offer!

Preferred Qualifications

Bachelor's degree in public relations, communications, journalism or a related field
2 years of experience in public relations or a related field
Proficiency in the Microsoft Office suite

Job Summary

As a Public Relations Associate, you'll help tell the stories of the FinTech businesses that are a part of Rocket Companies. This includes the largest mortgage lender in the country – Rocket Mortgage – as well as quickly growing companies like Rocket Homes, Rocket Auto, Rocket Money and many others.

Beyond the core FinTech stories, this team member will spread the word about how the Rocket platform is making home buying easier, the new innovations behind that process and the creative ways we have told consumers about it – which has included Super Bowl commercials, PGA TOUR events and million-dollar sweepstakes.

On this team, you will make an impact on a Fortune 300 ranked company in the heart of Detroit.

This role requires flexibility and efficiency while remaining detail-oriented.

Responsibilities

Develop and implement public relations programs
Identify and develop story opportunities
Initiate and maintain media relationships
Write press releases, articles and pitch story ideas
Plan and manage press tours, conferences and events

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #7 on Fortune’s list of the 100 Best Companies to Work For in 2022, as well as ranking #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

Apply Here

Accordion Widget

Director, Media Strategy and Planning - Rocket Central

Rocket Central is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies®. We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we’ll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you’ll need to succeed, no matter what stage you’re at in your career. You’ll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications

10 years of marketing experience within the domain of media planning and account management
3 years of leadership experience
Experience leading large cross-functional internal/external teams
Bachelor's degree in advertising, marketing or a related field
Proficiency in Microsoft Office and project management systems

Job Summary

As the Director of Media Strategy and Planning, you'll lead the Media Strategy team and work closely with Marketing senior leaders and the organization to oversee strategic media-supported initiatives through the development of strategic narratives, consumer/market insights, and leveraging key partnerships to drive impactful business outcomes.

Responsibilities

Lead a media planning team to oversee the ideation and negotiation of media platforms to ensure strategic alignment
Set deliverables to build the brand and impact business outcomes for all supported areas
Oversee the annual and quarterly planning process, including strategic brief development, go-to-market documents, and media landscape updates to ensure deadlines are met and high-quality output for all supported brands
Oversee the Brand Media and Media Operations budgets, including both initial planning, ongoing increase/decrease scenario planning and monthly budget reporting
Collaborate with Director of Media Investment and Activation to oversee and manage the relationship, scope of work, performance criteria and contract of media agency partners
Develop and maintain best practices across internal teams and external agency partner that maximizes effectiveness for workflow process, media plans, deliverables and reporting for all brand initiatives and other supported areas of business
Partner with research teams and external partners to develop, implement, report and optimize audience segmentation, ensuring alignment across all teams
Drive cross-team collaboration with other areas of the Marketing team and the organization
Serve as the media strategy team point of contact for consulting with Finance, Research, Marketing Operations, Data Science, Analytics, Multicultural and Business Development
Lead development of media team objectives and key results (OKRs)
Mentor and coach team members while identifying growth opportunities and developing team members’ career paths
Develop strong internal and external partner relationships, including agency partners and media community

Benefits and Perks

Who We Are

Disclaimer

Apply Here

Accordion Widget

Digital Media Buyer - University of Michigan

How to Apply A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position, outline skills and experience that directly relate to this position, and include a link to relevant work samples/portfolio. Note: Currently, all interviews are being conducted virtually. While work arrangements are flexible with regard to work location, all new employees are expected to be within commutable distance to campus unless reported otherwise in the job posting. Summary Michigan Creative is U-M’s largest provider of marketing services to the University of Michigan. We are seeking an experienced Digital Media Buyer to join our team. In this role, you will have the opportunity to work on a wide range of meaningful projects for U-M’s 19 schools and colleges, the Office of the Vice President for Communications, Michigan Medicine and a variety of other clients across the University. Job Detail As Digital Media Buyer, you will be responsible for planning and executing digital media buys for a portfolio of clients across the University of Michigan. You will work as part of Michigan Creative’s digital marketing team, creating digital advertising campaigns, determining which tactics will be most effective in achieving campaign goals, then implementing those plans across channels. This position reports to the Director of Strategy. Duties and Responsibilities

Design and execute digital media plans across paid search, programmatic, and paid social channels (e.g., Meta, LinkedIn, Snapchat, Twitter, TikTok, etc.); create and manage successful campaigns that drive engagement, impressions, awareness, and leads
Serve as a subject matter expert on digital media best practices and trends, including algorithm changes and new product offerings
Identify and recommend relevant tactics and targeting strategies; leverage data to build insight-driven audience targeting and segmentation
Recommend ad types; set bid strategies and develop keywords
Manage campaign budgets, including spend recommendations
Manage day-to-day implementation of campaigns; ensure proper execution of media buys by monitoring buys/schedules
Assist in strategic analysis of campaigns; analyze key metrics to optimize campaigns
Build relationships with clients and appropriately respond to client needs
Work across a cross-functional team of project managers, writers, designers, developers, and data analysts.

Education/Experience/Special Knowledge/Skills

A Bachelor's degree and a minimum of five years of progressive experience in marketing, business or communications (or equivalent combination of education and professional experience).
A proven track record of success, including a minimum of three years of experience managing successful digital media campaigns
Experience executing search engine marketing (paid search/ppc) and social media campaigns, including expert knowledge of relevant platforms (e.g., Google Ads, Meta, LinkedIn, Snapchat, Twitter, TikTok, etc.)
A strong understanding of media fundamentals and deep knowledge of digital media terminology and trends
Experience presenting information that persuades and enhances understanding at all levels

Other Qualifications

Experience working with the Trade Desk and/or DSPs
Google Ads certification(s) and/or Meta media certification(s)
Experience with Meltwater and/or other 3rd party data sources/media planning tools
Proficient with Google Tag Manager (GTM) and/or GA4
Experience with Wrike or a similar project management tool

Work Location/Schedule Michigan Creative is currently hybrid, working in the office at least two days a week.

Our address is 535 West William, Suite 2100, Ann Arbor MI 48103 (an easy stroll to downtown)

Website: creative.umich.edu

Why Work at the University of Michigan/Michigan Creative? In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

Generous time off, including family care, and maternity and parental leaves
A retirement plan that provides two-for-one matching contributions after one year
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses

Our Mission Inspiring pride and support for U-M excellence everywhere. Our Vision To be U-M's trusted marketing experts providing leadership and support for our campus partners to create the most cohesive and resonant Michigan brand. Our Core Values Adaptability Collaboration Creativity Curiosity Diversity, Equity & Inclusion Professionalism

Application Deadline Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended. U-M EEO/AA Statement The University of Michigan is an equal opportunity/affirmative action employer. U-M COVID-19 Vaccination Policy COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.

Apply Here (https://myumi.ch/84R8R)

Accordion Widget

Digital Engagement Manager - OneMagnify

OneMagnify is a one-of-a-kind combination of technology, creative, strategy, data, analytics, and a wide range of marketing services that cut across multiple practice and solution areas to deliver a whole that is truly greater than the sum of its parts. Today’s sophisticated business and marketing landscape requires a fresh, vigilant, and more connected approach to human communications – and we get it.

We’re always looking for diverse, passionate, and skilled candidates to join our award-winning work environments. Our offices have been rated Top, Best, and Coolest places to work by numerous sources for multiple years in a row dating back to 2010. In fact, we were recently rated one of the Best and Brightest companies to work for in the nation. Apply today. Show us what you can do. You might be exactly who we need.

Our growing Digital Team helps our clients transform and evolve their customer experiences by crafting and activating outstanding digital solutions that combine technology, analytics, and compelling performance marketing storytelling.

We're searching for a Digital Engagement Manager who will partner across multiple teams and functions to facilitate the definition, development, and deployment of digital solutions. This position ensures overall service delivery, a high level of quality, clear communication/alignment across collaborators, and successful performance of projects from inception through launch and ongoing optimization.

This individual will have a solid project management foundation, a passion for digital marketing, and the ability to contribute both strategically and creatively to the development of a broad slate of initiatives across social, email, search, and website. They will serve as a champion of our end-to-end digital process to deliver outstanding work that is on time and within budget.

About you:

A multi-tasker with unrivaled proactivity and follow-through who balances changing priorities and thrives in a fast-paced environment
A leader with a positive demeanor who influences without authority, fosters an environment of accountability, encourages others through obstacles
An adaptable problem-solver who predicts difficulties and solves them in real-time
A natural-born communicator, connecting the dots to drive projects from ambiguity to clarity

What you’ll do:

Manage the delivery and execution of digital initiatives across the full project lifecycle
Develop and maintain an intimate knowledge of project health, including status tracking, timelines, and budgets
Gather and document detailed requirements, user stories, and user flows at the project and campaign level
Collaborate on content planning, strategy, and optimization discussions, including targeting, personalization, and creative template development
Maintain an outstanding standard of quality, thoroughly validate and test final activation functionality, appearance, and accurate execution of links, content, and assets
Support tracking by generating accurate tagging parameters, reporting on performance metrics, and contributing to analysis/insights
Act as a liaison for Account teams, clients, and a diverse project team

What you’ll need:

Bachelor’s degree from a four-year college or university
3+ years’ experience at an agency or on a digital team; project management experience required
Strong working understanding of digital including websites, SEO, email, and social media

Benefits

We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

About us

Whether it’s awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results. Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.

We are an equal opportunity employer

We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.

Apply Here

Accordion Widget

Senior Digital Analyst - OneMagnify

About you:

A savvy storyteller who can pull various types of datasets into a story with experience weaving captivating narratives to meet objectives
An endlessly curious challenger who eagerly engages in researching, implementing, and testing new ideas that power quantifiable improvements in results
A systematically creative, analytical, and technically-minded problem solver with a brain for logic, data, and patterns who is drawn to knowing the “why” behind things
A proficient communicator who can communicate and thoughtfully present our point-of-view on leading topics in digital

What you’ll do:

Lead measurement strategy, analysis, and performance reporting for assigned engagements
Implement frameworks across project and campaign lifecycles, including measurement plans, test plans, and tagging plans
Extract, manipulate, and analyze data, strategize with clients and integrated teams, and use critical and analytical thinking to uncover valuable insights and craft strategic recommendations and optimizations
Identify core metrics, analyze and visualize data to build dashboards and ad hoc reports to measure performance against objectives and key results
Use analytics to support the design of hypothesis-based A/B, multivariate, and conversion testing to optimize digital campaigns and experiences
Provide subject matter expertise on digital strategy, attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights, and competitive analysis

What you’ll need:

Bachelor’s degree in Marketing, Business, Statistics, or another related field, from a four-year college or university is required; advanced degree desirable
4 years of digital analytics experience at an agency is required
Experience with data visualization tools (Google Data Studio, Looker) and digital analytics tools (Adobe Analytics, Google Analytics) required
Highly proficient in using SQL, SAS, Python, and R to manipulate, arrange, query, and present data
Deep understanding of A/B testing, audience segmentation, and content targeting
Advanced Microsoft Excel and PowerPoint skills are required

Benefits

We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

About us

We are an equal opportunity employer

Accordion Widget

eCRM Strategist - OneMagnify

OneMagnify is a one-of-a-kind combination of technology, creative, strategy, data, analytics, and a wide range of marketing services that cut across multiple subject areas to deliver a whole that is truly greater than the sum of its parts. Today’s sophisticated business and marketing environments require a fresh, vigilant and more connected approach to human communications - and we get it. We’re looking for diverse and passionate team members to come grow and own the change with us.

Our growing Digital Team helps our clients transform and evolve their customer experiences by crafting and activating outstanding digital solutions that combine technology, analytics, and compelling performance marketing storytelling.

We're searching for an eCRM Strategist responsible for leading all aspects of email marketing campaigns while seeking ways to optimize existing and build new, impactful email programs for our clients. In this role, you will answer key questions such as how brands are communicated and experienced through email interactions, and how email interactions turn into conversions.

About you:

An analytical problem solver willing to dig in and figure things out by combining strategy development and direction with hands-on tactical execution
A relationship builder obsessed with meeting and exceeding client expectations
A skilled multi-tasker who can prioritize and balance multiple tasks across clients and teams
A critical thinker who is constantly learning, seeking to solve new problems, and exploring solutions with internal and external partners
Passionately curious and driven to develop a deep understanding of eCommerce, digital marketing, client ecosystems, automation solutions, and emerging technology
A committed self-starter with meticulous attention to detail and process orientation while simultaneously seeing the bigger picture
Extraordinary communication, interpersonal, project/time management skills

What you'll do:

Handle daily operations including updating marketing calendars, defining campaign strategy and content, and leading the build, deployment, and measurement of email campaigns
Perform competitive analysis, market research, and planning/sequencing to conceptualize email campaigns from a creative and technical perspective
Use data to gain insights, build, and implement engaging customer contact strategies (targeted, promotional, lifecycle, and personalization)
Apply keen focus on the development of test and learn plans through regular performance analysis of campaign metrics
Responsible for reporting, insights, and identification of continuous improvements
Optimize email methodologies and monitor industry trends to plan and propose new campaign opportunities
Support the eCommerce eCRM Manager by leading day-to-day account activity and client delivery

What you'll need:

1 to 3 years in a digital marketing role or agency role
Bachelor's degree in Marketing, Business, Communications, or another related field, from a four-year college or university is required
Hands-on experience in email campaign production is helpful
Strong Microsoft Excel, Google Sheets, Microsoft PowerPoint, and Google Slides skills are required

Benefits

We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

About us

We are an equal opportunity employer

Apply Here

Accordion Widget

eCommerce eCRM Manager - OneMagnify

OneMagnify is a one-of-a-kind combination of technology, creative, strategy, data, analytics, and a wide range of marketing services that cut across multiple subject areas to deliver a whole that is truly greater than the sum of its parts. Today’s sophisticated business and marketing environments require a fresh, vigilant and more connected approach to human communications - and we get it. We’re looking for diverse and passionate team members to come grow and own the change with us.

Our rapidly growing Digital Team helps our clients transform and evolve their customer experiences by crafting and activating outstanding digital solutions that combine technology, analytics, and compelling performance marketing storytelling.

We're searching for an eCRM Manager to lead the overall strategy, day-to-day planning, and success of the email program for a large, strategic account. Using established email knowledge and experience on effective eCommerce email marketing techniques, you will confidently and independently develop funnel-based journeys, campaign plans, use cases, and briefs to provide inspiring, detailed campaign direction to cross-functional internal and external delivery teams.

This individual should have experience running email campaigns end-to-end and will lead campaign planning initiatives while working collaboratively to deliver reporting and analytics that support an ongoing test and learn approach.

ABOUT YOU:
- An intellectually curious problem-solver; with outstanding attention to detail and a follow-through mentality

- A skilled multi-tasker who can prioritize and work on multiple projects simultaneously to extraordinarily high standards

- An optimistic self-starter who excels in a fast-paced autonomous environment with lots of responsibility and freedom

- A strategic, innovative, analytical leader motivated by results who rationalize choices based on a blend of context and data

- A complete professional with excellent communication, leadership, interpersonal, time management, and organizational skills

WHAT YOU’LL DO:
- Lead the day-to-day campaign planning operations of a large-scale direct-to-consumer email marketing program

- Build and maintain an integrated marketing calendar and promotional details to inform multiple functions across organization

- Partner with the client's Merchandising Team to understand the key fundamentals of each promotion (SKU list, inclusions/ exclusions)

- Use data to glean insights, craft and implement program roadmaps and campaign plans with a focus on content planning, segmentation/targeting, and personalization tactics

- Lead weekly cross-functional status meetings, including preparation and presentation of reporting, insights, and optimization recommendations

- Develop, maintain, and socialize a campaign learning agenda, hypothesis library, test plans, and results to aid continuous improvement

- Optimize methodologies and maintain knowledge of trends to plan and propose new campaign opportunities

WHAT YOU’LL NEED:
- Bachelor’s degree in Marketing, Business, Communications, or another related field, from a four-year college or university, is required

- 5 years in a digital marketing or agency role; direct to consumer/promotional email experience required

- Validated experience in project management on large-scale, high-profile projects

- Solid understanding of D2C promotional tactics and customer messaging methodologies

BENEFITS
We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

ABOUT US
Whether it’s awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results. Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER
We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

Apply Here

Accordion Widget

Performance Marketing Junior Copywriter -- Rocket Central

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications

1 year of professional experience at an agency or in-house marketing environment
Experience developing copy across a range of media including email, social, web and print
Portfolio of work
Proficiency in Microsoft Word and PowerPoint
Demonstrated ability to manage multiple projects on a range of timelines
Demonstrated ability to develop clear and concise copy that is free of grammatical errors

Preferred Qualifications

Bachelor’s degree in journalism, English, public relations, marketing, communications or a related field
Knowledge of AP Style
Time and project management skills with the ability to understand project scope and accurately assess time availability
Ability to express ideas clearly and communicate well with others

Job Summary

As a Performance Marketing Junior Copywriter, you'll exercise your skillset of written persuasion to engage and drive conversion through constant testing and learning. You'll work with creative stakeholders to rapidly create concepts and write copy for creative assets across various mediums including digital, video, print and web.

Responsibilities

Develop copy that supports A/B testing initiatives within the Performance Marketing space
Concept and produce engaging and action-oriented copy for our Performance Marketing channels.
Collaborate with other creatives or stakeholders to create assets that support the company’s initiatives
Adhere to brand voice and tone on all written deliverables
Generate and test original CTAs, taglines, captions, and descriptions for all digital media, communicating a message that best fits each specific platform
Respond to visual cues with strong writing that unites all creative elements
Participate in the creative ideation process, bringing new ideas to the table while offering a fresh perspective to pre-existing themes and concepts
Present concepts and decks to business stakeholders
Follow industry trends and best practices for copy execution

Benefits and Perks

Who We Are

Disclaimer

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105.1 Morning Show Talent - Beasley Media Group

Date: August 22, 2022
Title: Morning Talent
Location: Detroit, MI

Description:
Beasley Media Group’s 105.1 The BOUNCE is searching for an outstanding CREATIVE Talent to host mornings on Detroit’s top Throwbacks and R&B station and assist elsewhere as needed. Can you creatively develop and deliver unique, relevant topics that are compelling for listeners while keeping the station’s music and party momentum at the max? Is your social media footprint large, engaging, compelling, and influential? Are you willing to invest heavily in the communities we serve, including hosting station events and visiting workplaces, schools, and wherever our fans are working and playing? Do you embrace the Sales and Digital part of the business? Are you willing to perform other duties as assigned by the Director of Programming and Market Manager?

Qualifications:
 A minimum of 3 years on-air experience with ratings success;
 A substantial understanding of programming and station operations (Wide Orbit, G-Selector & Adobe Audition proficient);
 A strong background in digital & social media;
 Ability to write and post topical/engaging content daily on the station’s website and other social media platforms while adhering to company guidelines;
 Ability to follow a plan, meet deadlines, work under pressure, and perform well in a team environment with excellent attention to detail;
 PD or APD experience a plus;
 Valid driver’s license and excellent driving record.

Last Date for Consideration: Until Position is Filled

Applicants May E-mail: DetroitJobs@bbgi.com. No Phone Calls Please.

Beasley Media Group, LLC is an Equal Opportunity Employer.

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Programmatic Campaign Manager - GSTV

GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.

GSTV Values:

● Growth Focused

● Social Accountability

● Tenacious Behavior

● Valued Actions

Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA (1st of mo after 30 days), 401K Match (90 days).

Summary:

Campaign Manager, Programmatic (Programmatic Ad Operations Trafficker) is responsible for collaborating with sales to navigate business from agencies and marketers, with a consultative and technical advertising approach. This role requires strong knowledge and understanding of programmatic advertising and the supporting Ad Sales Tech ecosystem of DSPs, SSPs and DMPs, and a strategic and analytical approach to programmatic. The candidate is directly responsible for trafficking ad campaigns and creatives across the GSTV Video Network, technical QA of third-party creative assets, implementation of custom assets, troubleshooting delivery problems, identifying, and clarifying missing details with partner teams, and sharing learnings/information with the team. Support the education and evangelization of programmatic strategy, standard methodologies, and offerings both internally and externally, serving as a key programmatic subject matter authority. This is an engaged team member based in NYC/Detroit at a great company - we help each other learn and grow our skills in a supportive always-learning environment.

Responsibilities:

· Manage all Post Sale activity – setup of direct contracts from the OMS (Salesforce) to the ad-serving platform (Vistar). Review to ensure accurate scheduling details are included, and communicate any issues related to creative and campaigns.

· Coordinate with Sales team to obtain creative asset materials and launch advertising campaigns both programmatic and direct.

· Maintain pre- and post-launch QA process for all ads, assuring that all ads meet creative specs, and are tracked properly.

· Effectively work cross functionally with teams to optimize campaigns to meet performance objectives

· Manage our Digital Extensions relationships, process and campaign executions

· Troubleshoot issues with campaign delivery, performance, and discrepancies

· Be a subject matter expert for specialized product trafficking instructions

· Provide Sales with existing/historical AdOps perspective for program feedback during Kick-Off process

· Manage third party DSP relationships to ensure that they setup campaigns properly and then monitoring those campaigns and reporting on those campaigns with self-serve dashboards.

· Document best practices and seek out opportunities to improve process inefficiencies and ways to improve operations workflow

Requirements:

· BA/BS degree (or equivalent training and experience)

· 3-5 years’ media/ digital industry experience

· Outstanding organizational skills, attention to detail and the ability to multi-task in a fast-paced environment

· Excellent data analysis and problem-solving skills. Knowledge of BI Tools a Plus

· Strong Excel skills required; pivot tables a must

· Knowledge of industry platforms such as Ad Servers, Salesforce, JIRA/Confluence, etc.

· Knowledge of Programmatic solutions (DSP, SSP, Trading Desks, Deal ID)

· Desire to learn the advertising business and grow with a rising team

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.

Compensation (range)

Competitive compensation package based on skills and experience.

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Sales Planner - GSTV

GSTV Values:

● Growth Focused

● Social Accountability

● Tenacious Behavior

● Valued Actions

Summary:

As a Sales Planner you are a critical team member in driving new and renewed revenue via intelligent media plan building, campaign management, network packages and excellent customer service to our advertising partners. You will regularly partner cross-functionally with Sales, Ad Operations, Insights & Analytics, Creative and Marketing teams focused mainly in pre-sale efforts but ultimately through the entire campaign life-cycle to ensure success of our advertising programs.

Responsibilities:

· Partner directly with Account Executives to understand client objectives to bulid strategic media plans in response to RFPs and proactive proposal requests.

· Work hand-in-hand with Account Executives on strategic account management such as renewals, upsells, make-goods, cancellations, and assisting in development of QBRs and other relevant account documentation/presentation materials required.

· Maintain pricing integrity and utilize historical data to provide strategic recommendations on an account level.

· Leverage data including audience metrics to recommend targeting strategies and ad effectiveness solutions.

· Collaborate and brainstorm internally and with external partners to develop strategic solutions beyond just media spots and support overall advertising product solutions.

· Ensure proposals and campaigns are "executable" by leveraging your solid understanding of GSTV product offerings, operational capabilities, editorial values policy, network restrictions and ad guidelines.

· Serve as an informed stakeholder for creative production requests on campaigns you are managing.

· Optimize campaigns and assist with troubleshooting campaign delivery issues with multiple internal teams as required.

· Execute requests for mapping of inventory based on advertiser targets; develop coverage analyses.

· Facilitate appropriate routing of client contracts, development of insertion orders and posting of all documents in SalesForce.

· Manage proper hand off for all closed deals to Sales and Ad Operations teams to ensure timely launch.

· Support other Sales Planning team initiatives as needed.

· Serve as an active contributor participating in team and organizational wide meetings, product and technology development initiatives.

Requirements:

· 3+ years of experience working in a similar role within the media industry.

· Energetic self-starter with a positive "can-do" attitude that loves problem solving.

· Strategic thinker with the ability to develop solutions even when they are not obvious.

· Detail oriented with ability to deliver high impact, precise work under tight deadlines and pressure.

· Results-driven with an ability to absorb complex concepts and communicate them clearly.

· Obsessed with customer satisfaction and put our clients and consumers at the center of everything we do.

· Strong team player, willing to roll up your sleeves to get any job done.

Extra Qualifiers:

· Intermediate Computer Skills, particularly intermediate proficiency in Excel (solid ability to create pivot tables,v-lookups, SUMFIS, making charts, manipulating data, etc.).

· Analytical skills (solid/intermediate) required to dissect raw data, draw conclusions and provide proposal recommendations.

· Knowledge of Salesforce or similar CRM tool.

· Expertise in both written and interpersonal communication, in relationship building, and collaboration in a cross-functional team comprised of diverse personalities, skill sets, and levels of experience.

Compensation (range)

Competitive compensation package based on skills and experience.

Accordion Widget

Performance Marketing Designer – Rocket Central

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications

Bachelor’s degree in design, art or a related field of study
Demonstrated ability in applying typography, color concepts and imagery to convey a message
Demonstrated proficiency in the Adobe Creative Cloud including Photoshop, Illustrator, InDesign, After Effects and XD
Demonstrated ability to communicate clearly and effectively
Demonstrated ability with receiving, implementing and providing feedback on projects
Demonstrated ability to manage multiple projects and meet deadlines
Demonstrated ability to present work
Demonstrated ability in sizing images or graphics for multiple platforms
Demonstrated ability to design within brand guidelines
Digital portfolio or website URL

Preferred Qualifications

3 years of professional design experience
Comfortable conveying directives from senior creatives to junior level designers
Demonstrated ability influencing design to broaden and expand our brands in innovative ways
Demonstrated ability to take a concept and translate across multiple platforms
Ability to envision multiple variations, versions, or options of a given concept into a wide range of visual interpretations
Excellent time and project management skills with the ability to understand project scope and accurately assess time availability
Consistent attention to detail regarding traditional graphic design skills, file formats, naming conventions, and organization
Ability to express ideas clearly and communicate well with others
Clear understanding of Facebook, Instagram, Youtube, Snapchat, and TikTok with ability to tweak one set of raw assets many different ways to best fit each platform's audience
Ability to pick up new skills, programs and combine what you know with what we learn
Understanding of offline/out-of-home best practices such as printing, file formats, and color correction.
A strong portfolio of visual design work involving digital marketing (print and motion a plus)
Proficiency in Microsoft PowerPoint, Outlook, Word and Excel

Job Summary

We're seeking a Performance Marketing Designer with a focus on creating digital, social and print pieces. Someone stylistically flexible, and a self starter who can approach everything with a beginner’s mindset and flawless execution. You'll work hand-in-hand with our in-house creative strategists to build effective, direct-response ads that cater to various user personas on different platforms. You'll take the initiative to understand how individual creative executions perform and if they are impacting metrics, learn and then adjust accordingly. To thrive in this role, you must have passion to bridge art with science, and use those skills to rapidly increase the success of growing brands in the marketplace.

Responsibilities

Attend meetings to learn the scope and responsibilities of assigned projects
Participate in the creative ideation process, bringing new ideas to the table and offering a fresh perspective on pre-existing themes & concepts
Deliver a regular cadence of finalized static imagery and layout in multiple sizes for different platforms
Source and design graphic elements, including text, for use in static and video ads that communicate Rocket brand features in a concise and direct fashion while maintaining aesthetic quality and hook-appeal of given concept
Pitch work to leadership and business stakeholders
Design for digital, social, print, video, motion graphics and other CRM/acquisition mediums
Present, advocate and rationalize creative decisions to stakeholders
Collaborate with senior designers and art directors to synthesize and produce style guides for campaigns
Engage in resources to grow your knowledge and expertise of our brands and their audiences, software, industry trends and processes to produce innovative, solution-oriented work

Who We Are

Disclaimer

Apply Here

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Director, Integrated Sales OEM - MotorTrend Group

Director, Integrated Sales OEM

at MotorTrend Group (View all jobs)

Royal Oak, Michigan

Machines that Move Us.

People who Inspire Us.

Stories that Drive Us.

Check us out: http://bit.ly/MotorTrendG

*MotorTrend Group will never ask for sensitive personal information or fees as part of your application process*

About Us

MotorTrend Group is the largest automotive media company in the world. MotorTrend Group, a Warner Bros. Discovery company, is the largest automotive media company in the world, bringing together MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, MotorTrend Group encompasses television’s #1 network for automotive fans, a leading automotive YouTube Channel and MotorTrend+, the only subscription streaming service dedicated entirely to the motoring world. MotorTrend Group serves to embrace, entertain and empower the motoring world.

An institution in the automotive industry, we have been delivering premium content, in depth analysis, and culturally relevant material since 1949. We celebrate our heritage, while boldly looking to the future — reimagining motor entertainment for a broader, more diverse audience. MotorTrend Group has remained ahead of the automotive world and developed the single most relevant resource for any auto enthusiast and in-market shopper.

Our People

The people who work at MotorTrend embody the passion of our content, and wake up every day intent on embracing, entertaining, and empowering the motoring world.

The Role

Job Summary & Responsibilities:

The Director, Integrated Sales OEM (full-time, salaried, regular) is responsible for leading and driving full integrated auto solutions/revenue to major advertisers across the MotorTrend network. This position will lead the Management of key Auto/Aftermarket accounts in providing solutions/revenue through: In-Market Upfronts, Digital, Social, Event, Custom Content solutions, etc.

The ideal candidate must have prior related experience and a willingness to be flexible and agile to respond and adapt to a fast-paced environment. Essential duties include, but not limited to:

Responsible for an advertiser base that will focus on OEMs and National Accounts
Work side-by-side with the direct sales force to achieve sales and profit goals on all accounts
Design and recommend custom sales programs, programming, and branded content solutions
Evaluate and implement appropriate new sales techniques, methods, and procedures to increase programming, content, and video/broadcast revenue
Develop and expand major account relationships
Advise and consult with supervisor on strategy, positioning, sales, and other opportunities
Attend, represent, and promote MotorTrend within the industry, at industry meetings/events, trade shows, and sales meetings
Recommends product and/or service enhancements to improve customer satisfaction and sales potential
Sell original programming, on-demand integration, and sponsorships as well as branded content solutions per goals outlined in sales plan
Maintain and build favorable relationships and contacts with current and potential advertising accounts
Maintain a contact database to provide key projections for charting growth in the marketplace
Develop a growth plan for each major account
Prospect for new business targeting potential advertisers to acquire new accounts
Provide metric reporting to team members on various opportunities by creating and maintaining reporting tools
Other duties and responsibilities as assigned by supervisor and/or management

Supervisory Responsibility:

This position may include supervising one or more employees where applicable

Education/Experience:

Bachelor’s Degree in Marketing, Advertising, Journalism, or Communications preferred
10+ years’ experience in video/broadcast sales

Knowledge, Skills, & Abilities:

Working knowledge of production procedures and specifications
Working knowledge and understanding of contact management programs
Excellent verbal and written communication skills
Strong interpersonal, customer service, and client relations skills
Must be customer service driven and able to problem solve
Working knowledge of the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Ability to communicate ideas and plans in written proposals, inclusive of utilizing in PowerPoint and Excel
Proactive and able to take initiative; motivated self-starter
Familiarity with market and field of interest
Excellent organizational and time management skills
Able to multitask and prioritize with efficiency
Able to work independently and as a team, with and without supervision
Strong attention to detail with emphasis on accuracy and quality
Able to maintain confidentiality when necessary

Physical Requirements:

The ability to sit for prolonged period of time and view a computer screen
Some travel may be required
Some standing, pushing, pulling, lifting, stooping, reaching, carrying, moving is required as necessary

Equipment/Software Used:

Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Google WorkSpace (Gmail, Google Calendar, Sheets, Slides, Drive)
Slack

Work Environment:

Work is performed in an office environment that is well lit and ventilated

NOTE: This position description reflects management’s assignment of essential functions; it does not prescribe or restrict any other tasks that may be assigned.

*A warning about recruitment scams*

Unscrupulous individuals sometimes pose as MotorTrend Group recruiters and mislead jobseekers into providing sensitive personal information (such as social security numbers) or paying fees as a condition of submitting an application to MotorTrend Group or obtaining a job at MotorTrend Group. These individuals or entities posing as recruiters are not affiliated with MotorTrend Group and do not act on behalf of MotorTrend Group. Always utilize the MotorTrend Group Careers page https://boards.greenhouse.io/motortrendgroup to find available openings and whenever submitting a job application to MotorTrend Group, and know that MotorTrend Group will never ask for sensitive personal information or fees as part of your application.

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Senior Performance Media Strategist - Rocket Central

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications

5 years of performance media marketing experience in the areas of paid social, display, programmatic and digital video
Advanced demonstrated ability with generating ROI-based performance results from paid social, display, programmatic and digital video
Advanced demonstrated ability planning and measuring success through both last touch and multi-touch attribution
Advanced demonstrated ability finding profitable growth using audience segmentation and creative testing
Advanced demonstrated ability building presentations and communicating ideas and results across teams and to senior leadership
Demonstrated ability mentoring and developing others

Job Summary

As a Senior Performance Media Marketing Manager, you will strategize how to efficiently spend ad dollars for return on investment by monitoring performance of marketing efforts. In this role, you will develop, implement, track and/or optimize marketing tactics across paid social, display, programmatic, digital video and other digital targeted channels. You will be recognized as an expert in performance media strategies and mentor others on best practices.

Responsibilities

Develop and execute a plan for the business channel in the digital media space
Optimize marketing channels with a focus on increasing traffic, lead flow and ROI
Identify high-value audiences using first-party and third-party data
Work in partnership with creative teams to develop and test new creative
Use analytics to understand results clearly, identify opportunities and measure success
Communicate results of performance media strategies across teams and to senior leadership
Act as a team mentor by standardizing workflows, finding efficiencies and pushing for better work
Stay current on industry trends and share best practices with the team
Act as a thought leader by continually identifying and finding solutions for areas of opportunity in the team

Who We Are

Disclaimer

Apply Here

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Marketing Research Manager - Hour Media

MARKETING RESEARCH MANAGER

Division: Marketing Research
Position Type: Full-Time

Description: Hour Media is looking for a full-time employee working within the Marketing Research department alongside Hour’s sister research company, Professional Research Services (PRS). PRS conducts peer-review surveys of professionals to determine the best doctors, dentists, lawyers, chiropractors and realtors within a specific geographical area. The ideal candidate would be highly skilled in project management, overseeing market research data collection, budgets and schedules, and coordinating with clients, design teams and customers.

Responsibilities

Lead team of four full-time and four part-time employees. Manage dozens research projects per year.
Establish weekly, monthly and yearly goals for Professional Research Services (PRS). Work with the team to meet and exceed goals.
Successfully establish and maintained long-term business relationships with key clients. Maintained excellent client and consumer communications across 30+ diverse markets nationwide.
Analyze survey data for all projects. Create survey websites, track survey data for all projects, adjusting marketing methods to increase participation year to year.
Finalize marketing research data for all projects and present data to clients while meeting publication deadlines.
Manage sales and marketing as well as budget and yearly expenses for Professional Research Services (PRS). Tracking yearly sales for all projects, both client and customer driven.
Create and implement the marketing strategy for all client and consumer projects. This includes outreach strategy, creative web design, product design and extensive email marketing campaign strategy.

Requirements
Minimum of 2-3 years’ experience in project management in a marketing related field.
Excellent verbal and written communication skills with a strong attention to detail and an eye for accuracy.
Ability to develop and maintain key client and customer relationships.
Highly organized and able to juggle a multitude of projects with tight deadlines.
Experience in quantitative marketing research preferred, email marketing, data collection and data presentation.
Strong background and proficiency in Microsoft Excel and Google Workspace. Experience in Adobe Photoshop and Illustrator preferred but not required.

Salary: Salary commensurate with experience, plus full benefits.
Required Documentation: Cover Letter, Resume to: kmingo@hour-media.com

Accordion Widget

Account Director - 9th Wonder

9thWonder, is a diverse agency, offering a casual, fun and rewarding environment where every associate is valued, is growing, and we're looking for people that are passionate about building brands and pushing boundaries. We love to find what makes a brand tick, dig into strategies and insights, uncover new consumer markets, and develop creative that connects deeply and resonates broadly. Its's approach we call The Power to of Difference. And if it sounds like something you'd like to be part of, then keep reading.

Certified Great Places to Work 2022
Unlimited Vacation & Summer Fridays
Hybrid model
Flexible schedule

9thWonder is a multinational, independent marketing powerhouse. We are a diverse agency helping our clients communicate to a diverse set of audiences through a myriad of channels. With purpose-built specialties that span the marketing ecosystem, we deliver a modern product to forward thinking brands. Research, strategy, creative, media, digital experience, PR, content, and advanced analytics make up our key areas of focus. Think you have what it takes to make a difference in the world? We want to hear from you.

The 9thWonder team is looking for an Account Director. As the Account Director, you will bring your leadership and management skills to bear in overseeing a fast-cadence national program to attract, retain and grow target industries that deliver economic benefit in Michigan.

You will interact with team members and partners across the country. The successful candidate will have demonstrated consistent, relevant results leading strategic integrated marketing efforts for economic development and business attraction programs with budgets exceeding $1 million.

Experience in Great Lakes region will be helpful. This position is open to the Detroit and Grand Rapids, Michigan areas.

RESPONSIBILITIES:

Serve as single point of client contact responsible for strategic planning and day-to-day oversight of multi-location/multi-discipline integrated marketing team
Proactively problem-solve account issues; deliver outstanding client service through a commitment to transparency, measurability and accountability
Manage workflow and account budgets and billings. Administer staffing of accounts within budget parameters; oversee and approve client monthly billings; ensure appropriate tracking of agency work; ensure all work hours are tracked within the agency billing system; resolve billing issues
Commitment to diversity, allyship, equity and inclusion in both established process and demonstrated action; ability to identify way to ensure representation across messages
Coach and develop account teams and direct reports. Hold regular one-on-one professional development meetings with direct reports and office staff; proactively address performance issues to ensure success and clarity of roles and expectations are met.

Other duties as assigned

QUALIFICATIONS:

Bachelor’s degree in marketing, economic development, advertising, communication, or related field; or equivalent experience
Minimum 10 years' experience in business attraction marketing or related field
Previous relevant leadership positions
Success managing a high-performing team charged with highly complex long-term projects
Experience working with government, automotive, manufacturing and related industries and in public-private partnerships a plus
Experience leading multi-platform programs a plus
Excel in a collaborative environment, open to new ideas, creative and eager to learn
Self-starter, hardworking, relentlessly positive, self-aware and intrinsically motivated

BENEFITS:

Comprehensive Medical, Dental, Vision and supporting benefits package
401K/ Roth Match
Paid Parental Leave
Unlimited Vacation and Summer Fridays
Purposeful and considerate in our hybrid approach
Great company culture: Certified Best Places to Work 2022
Company paid Life and LTD

Does this sound like you?

Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position.

9thWonder offers a casual, fun and rewarding environment, where every associate is valued. We appreciate all members of the team and thrive to craft a culture where the best idea is boss. We are an Equal Opportunity Employer.

Apply Here

Accordion Widget

Public Relations Manager – Rocket Central

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications

5 years of public relations or related experience
Bachelor’s degree in communications, journalism, public relations or a related field
Proficiency in the Microsoft Office suite

Job Summary

As a Public Relations Manager, you'll help tell the stories of the FinTech businesses that are a part of Rocket Companies. This includes the largest mortgage lender in the country – Rocket Mortgage – as well as quickly growing companies like Rocket Homes, Rocket Auto, Truebill and many others.

On this team, you will make an impact on a Fortune 200 ranked company in the heart of Detroit.

This role requires flexibility and efficiency while remaining detail-oriented.

Responsibilities

Develop and implement public relations programs
Identify and develop story opportunities
Initiate and maintain media relationships
Write press releases, articles and pitch story ideas
Plan and manage press tours, conferences and events
Take the lead in multiple concurrent projects
Act as a media advocate for senior leaders

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We’re insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. And we’re passionate about the work we do, and it shows. We’ve been ranked #5 on Fortune’s list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

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Senior Account Executive – Special Vehicle Registry (SVR) – Hybrid

3200 Greenfield, Suite 280, Dearborn, MI 48120
313-336-9000 | Fax: 313-336-9029
www.campbellmarketing.com ISO 9001 / ISO 14001
Senior Account Executive – Special Vehicle Registry (SVR) – Hybrid
Job Summary:
We are hiring!
Campbell Marketing & Communications is looking for an enthusiastic individual to help manage and promote a website for Ford Special Vehicle Registry. The individual will support and attend enthusiast events and activities to help grow Registry participation along with performing marketing, communications tasks, and program management functions. Manage user profiles and photos, expand Registry vehicle models and trims. Manage Club Connect website updates and leverage club relationships to help populate the Registry.
The applicant should be a Ford-knowledgeable automotive enthusiast with strong interpersonal skills (verbal and written), self-motivated, and able to work independently in a high-volume environment.
Principal Duties and Responsibilities:
o Management of the Ford Special Vehicle Registry program and website.
▪ Approve user registrations, approve/reject submitted images, and edit images on a limited basis.
▪ Generate weekly status reports and present new strategies to grow footprint.
▪ Promote the site on social media and by attending shows and events.
o Conduct marketing with clubs and enthusiasts for the Club Connect program, which involves interaction and communication with clubs, social media groups, enthusiasts, and event organizers.
o Support the Club Connect program and Enthusiast Communications Manager outreach activities. Management of club information and event updates on the Club Connect website, with oversight of a consumer-facing email portal.
With Supervision, May Be Involved with Any of the following:
o Manage websites (e.g., provide new content, update existing content, post content, remove content).
o Manage grassroots marketing ‘Meet & Greet’ activities at shows and events.
o Assist with research, planning, and implementation of client activities and projects.
o Perform administrative accounting/budget and billing duties, and event support/ fulfillment.
o Engage in enthusiast vehicle club outreach/interaction, including event promotion/support.
o Coordinate meetings, agendas, reports, and select client planning sessions.
Knowledge, Skills, and Abilities Required/Desired:
o Knowledge of business practices and marketing communications normally acquired through the completion of a bachelor’s degree
o Three or more years of previous work experience in a related field
o Automotive market and vehicle line knowledge with an emphasis on high-performance and collectible vehicles
o Good writing, presenting, and image editing skills, strong computer, and interpersonal skills
o Website content management skills
o Ability to interact with event attendees and speak in front of an audience
o Light travel required (8-12/year), including some weekend/evening hours
Additional Information:
o Proof of completed COVID-19 vaccination is required for this position
o The company is currently working on a remote basis; however, some in-office days (Dearborn, MI) may be required at times
o Salary range starts at $52,681.00 – negotiable based on experience
o Applicant must have a clean driving record
o Please send all resumes to humanresources@campbellmarketing.com
Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.

Accordion Widget

Marketing Manager - Ziebart

Ziebart Troy, MI, USA

Compensation

$50,000 to $55,000 Annually

Benefits Offered

401K, Dental, Life, Medical, Vision

Employment Type

Full-Time

Why Work Here?

“As an employee of Ziebart, you will become a part of one of the world's most recognizable automotive appearance and protection brands!”

The award-winning Marketing team at Ziebart International Corporation is looking for their next superstar Marketing Manager! Join our mission to provide that “new car feeling” for millions of hard-working people all around the world.

At Ziebart, our core values are Honesty, Passion, Innovation, Teamwork, and Legacy and we work hard to demonstrate those values in the work we do and the connections we make.

The World Headquarters of Ziebart International Corporation has been recognized by the Detroit Free Press as a 2021 Top Workplaces in Michigan. The words most used by team members in describing the company culture are team, inclusive, connected, motivating and family. We are committed to investing in our employees, fostering professional growth, and keeping our team healthy, happy, and passionate about what we do!

JOB INTRODUCTION

The Marketing Manager will be responsible for increasing U.S. brand awareness and generating leads for U.S. Ziebart stores by managing digital marketing channels in partnership with agency partners. Programs include online local listings, paid search, email marketing, SEO, website, YouTube & social media.

ESSENTIAL FUNCTIONS

Local Listings

Work with agency to monitor all local listings, respond to comments, and create posts to drive awareness and engagement.

Paid Search

Work with agency on strategy, analysis, and optimization opportunities.

SEO

Working with an agency, plan and execute a robust SEO strategy for all Ziebart franchisee locations.

Website

Make general content updates to the website, direct in-house programmer and monitor website performance, identifying opportunities to improve the user experience and functionality.

YouTube

Develop and optimize Ziebart’s presence utilizing agency partnerships.

Social Media

Assist in optimizing our social media strategy via internal team and agency partners.

Reporting

Measure and analyze performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Leadership

Stay up to date on all trends, news, and emerging technology and media.

SKILLS/EXPERIENCE REQUIRED

Bachelor’s degree with 2-5 years related experience (agency or client/brand side welcomed)

Experience with the Google suite (YouTube, Analytics, Trends, etc.).

Experience at or managing agency partner relationships.

Proficiency in marketing research, reporting and analysis.

Experience in utilizing a website CMS.

Proactive personality, with strong organizational and interpersonal skills.

BENEFITS
We offer a competitive compensation package with bonus opportunities, and full benefits.

Healthcare benefits include excellent medical, dental, vision and life/STD/LTD/AD/D coverage

Retirement plans including 401(k) with a company match and Employee Stock Ownership Plan (ESOP)

Company cell phone and laptop

Flexible spending account

Paid time off, vacation days and holidays

Parental leave

Professional development assistance

Referral program

Tuition and skill building/certification reimbursement

Gym membership assistance

Employee discount on products and services (window tint, detailing, paint coatings and more)

Currently offering a hybrid work schedule

About Ziebart:

Ziebart is your automotive appearance and protection experts for over 60 years.

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Accordion Widget

Account Director - 9thWonder

Certified Great Places to Work 2022
Unlimited Vacation & Summer Fridays
Hybrid model
Flexible schedule

Experience in Great Lakes region will be helpful. This position is open to the Detroit and Grand Rapids, Michigan areas.

RESPONSIBILITIES:

Serve as single point of client contact responsible for strategic planning and day-to-day oversight of multi-location/multi-discipline integrated marketing team
Proactively problem-solve account issues; deliver outstanding client service through a commitment to transparency, measurability and accountability
Manage workflow and account budgets and billings. Administer staffing of accounts within budget parameters; oversee and approve client monthly billings; ensure appropriate tracking of agency work; ensure all work hours are tracked within the agency billing system; resolve billing issues
Commitment to diversity, allyship, equity and inclusion in both established process and demonstrated action; ability to identify way to ensure representation across messages
Coach and develop account teams and direct reports. Hold regular one-on-one professional development meetings with direct reports and office staff; proactively address performance issues to ensure success and clarity of roles and expectations are met.

Other duties as assigned

QUALIFICATIONS:

Bachelor’s degree in marketing, economic development, advertising, communication, or related field; or equivalent experience
Minimum 10 years' experience in business attraction marketing or related field
Previous relevant leadership positions
Success managing a high-performing team charged with highly complex long-term projects
Experience working with government, automotive, manufacturing and related industries and in public-private partnerships a plus
Experience leading multi-platform programs a plus
Excel in a collaborative environment, open to new ideas, creative and eager to learn
Self-starter, hardworking, relentlessly positive, self-aware and intrinsically motivated

BENEFITS:

Comprehensive Medical, Dental, Vision and supporting benefits package
401K/ Roth Match
Paid Parental Leave
Unlimited Vacation and Summer Fridays
Purposeful and considerate in our hybrid approach
Great company culture: Certified Best Places to Work 2022
Company paid Life and LTD

Does this sound like you?

Apply Here

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Executive Creative Director - Rocket Central

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications

10+ years of creative experience
5+ years of leadership experience in a creative role
Marketing Knowledge
Budgeting Knowledge
Proficiency in Microsoft Office and the Adobe suite, including Flash

Job Summary

As an Executive Creative Director, you'll have the opportunity to work closely with our Chief Marketing Officer and Marketing team to develop best-in-class creative solutions while communicating, executing and sustaining cross-platform strategic initiatives. In this role, you'll direct and lead the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and objectives of the Rocket Companies and Rocket Mortgage brands and, most importantly, our culture.

Responsibilities

Ensure that our creative product delivers on high standards, remains cutting-edge and stays ahead of our competition (i.e., best in class) at all times
Oversee and manage a creative function with 75+ team members that operates in an efficient and effective manner while seeking out innovative ways to deliver results
Lead the development of concepts and strategies for a particular venture and monitor progress, implementing our creative vision and becoming the point of reference for any creative plan that may be making its way to our clients
Listen, question, prioritize and translate business situations, marketing goals and information into strategic brand concepts through the production process
Work with other leaders and teams to ensure creative and messaging needs are met while adhering to the guidelines for strategy, brand messaging and integrated communication channels
Inspire and motivate the Creative team to exercise innovation and enhance brand storytelling using brainstorming sessions, team meetings and other strategic tools
Work with the CMO and the CEO to evolve a Creative team structure that’s effective and efficient while also serving as a leader, mentor and coach to all team members
Be engaged in the marketing/advertising community to share the brand story and constantly recruit potential Creative team member candidates

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #7 on Fortune’s list of the 100 Best Companies to Work For in 2022, as well as ranking #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

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Accordion Widget

Associate Account Manager - Detroit

Description

AdTheorent offers the industry’s most effective technologies and solutions for intelligent predictive audience targeting – delivered in conjunction with best in class account management, creative services, strategic services and real-time reporting. AdTheorent’s targeting approach combines legacy targeting methods like geo-targeting, behavioral targeting and retargeting with innumerable data points, yielding superior precision and accuracy in finding (and delivering) any audience at scale.

Position Overview:

AdTheorent Associate Account Managers support the Account Management team while learning and training for the role of an Account Manager. Associate Account Managers perform campaign management and quality assurance tasks on an as-needed basis to ensure superior customer service. This is a great entry-level opportunity for recent graduates.

Responsibilities Include:

Shadow Account Managers to learn and grow into the Account Manager role
Support Sr. Account Managers and Account Managers on post campaign related tasks
QA campaigns to ensure all campaigns meet contracted agreements
Leads the requesting, testing, and uploading of creative screenshots

Requirements:

Degrees in marketing or communication with relevant internship experience a plus
Self-motivated, and curious
Working knowledge of Excel and PowerPoint
Strong listening, written, and verbal skills
Ability to adapt, evolve, and grow with the business

We are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.

Apply Here

Accordion Widget

Search Engine Optimization Marketing Manager - Rocket Central

Preferred Qualifications

5 years of experience on a marketing team or in an advertising agency
Bachelor's degree in marketing or a related field
Proficiency in the Microsoft Office suite
Knowledge of Adobe Analytics and/or Google Analytics and Google Search Console
Knowledge of Ahrefs, SEMrush, and Majestic

Job Summary

As the Search Engine Optimization Marketing Manager, you will generate organic traffic and leads for the company and provide guidance on how to maximize the impact of our digital marketing investments.

Responsibilities

Serve as a consultant to our sister companies and help develop SEO strategies to support the organization’s goals
Work with the Content team and subject matter experts on content plans, including ideation, keyword research, content gap identification, on-page recommendations, and result analyses
Work with the web and technology teams to ensure web infrastructure, architecture, features, and operations support and enhance the effectiveness of our SEO
Review on- and off-page metrics to assess the effectiveness of SEO strategy and perform competitive analyses to proactively recommend changes in SEO strategy
Develop performance reports to monitor ongoing site traffic analyses, organic search placement, and overall evaluation of SEO strategy effectiveness
Forecast incremental traffic, leads, and closed loans

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard. And we're passionate about the work we do, and it shows. We've been ranked #5 on Fortune's list of the 100 Best Companies to Work For in 2021, as well as ranking #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

Apply Here

Accordion Widget

Programmatic Trader - Marketing Architects

Programmatic trader

Location: Remote/Telecommute

Do you live and breathe programmatic? Do you have a passion for using data to drive decisions? Are you a master of campaign execution?

This is an intermediate-level position that reports to the Director of Advanced TV and offers an exciting opportunity to hone your programmatic expertise and apply it to the fast-growing streaming TV industry.

We’re an All-Inclusive television advertising agency with our home base in Minneapolis. However, you can work from anywhere that works for you including cities like Chicago, Atlanta, New York, Austin, Phoenix, and more.

ROLE OVERVIEW

Plan, execute, manage, and optimize programmatic streaming TV campaigns
Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
Monitor and optimize campaign performance daily
Work closely with internal stakeholders to evaluate campaign performance and make recommendations for budget allocations and audience strategy
Negotiate, set up, and execute private marketplace deals with publishers

QUALIFICATIONS

2+ years of experience with programmatic media buying
Hands-on experience in one or more DSPs required; Adelphic strongly preferred
Experience with management of CTV, OLV, and other digital video campaigns a plus
Knowledge of targeting tactics, including site retargeting, behavioral/demographic targeting, CRM, lookalike, etc.
Experience with optimization tactics and reporting
Proficient with reporting dashboards such as DOMO
Knowledge of marketing and sales funnel KPIs
Strong negotiation skills
Understanding of the streaming TV landscape preferred
Driven by results, accuracy and truth
Detail-oriented and organized, with strong project management skills
Passion for new technologies and information
Ability to independently operate and prioritize within a fast-paced environment
Enjoy being a team player and collaborating with other departments

COMPANY OVERVIEW

Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and inspiring ways for more than 25 years.

It’s not easy work, but it is rewarding. If you’re up for the challenge of your career, let’s talk.

Curious about who we are? Check out our careers page to learn more about our benefits and culture: https://www.marketingarchitects.com/careers.

Accordion Widget

Sales Strategist - Beasley Media Group

Title: Sales Strategist
Date Opened: May 23, 2022
Location: Detroit, MI

Description:
Beasley Media Group - Detroit – a long-time leader in marketing – is hiring a Sales Strategist to work closely with our talented Sales, Marketing, Programming, and Digital teams to strategize, propose, sell, and execute flawless campaigns for our clients.

Responsibilities:
 Work with account management team to develop strategies and tactics to achieve client marketing goals, formatting them into solution-minded and customer-centric proposals
 Utilize internal and external resources to investigate sales and marketing trends, industry news and revenue opportunities and present to management and sales team
 Become adept at various systems and tools in order to be analyze data, create reports and provide strategic direction to the Account Executives
 Collaborate with execution teams in all departments to ensure campaign deliverables are met, to secure client retention and to uncover any upsell opportunities
 Provide daily support to Sales Managers assisting with projects, event management, brainstorms and other components of the overall sales process

Qualifications:
 Excellent communication and planning skills with experience developing successful strategic marketing proposals & plans
 Multi-tasker with a sense of urgency and strong creative, analytical, organizational, and presentation capabilities  Excellent people skills with a confident personality and a history of success in a goal-oriented, highly accountable environment
 Essential to be a pro-active TEAM player who is dependable, trustworthy, and driven to excel and succeed
 Proficiency in Microsoft Office: specifically PowerPoint, Word, & Excel – plus Photoshop
 Knowledge of programmatic digital marketing tools and/or broadcast products preferred
 Experience using a CRM, Google Analytics, and Nielsen Research is a plus
 Valid driver’s license, good driving record, and insurability required

Last Date for Consideration: Until filled.

Interested applicants should indicate where they found this posting when submitting a cover letter and resume to: detroitjobs@bbgi.com

No phone calls, please.

Beasley Media Group requires all employees to be fully vaccinated against the coronavirus disease 2019 (COVID-19), excepting those granted an accommodation.

Beasley Media Group, LLC is an Equal Opportunity Employer

Accordion Widget

Programmatic Trader - 9th Wonder

Programmatic Trader

The 9thWonder Media team is looking for a Programmatic Trader to share in our passion for creating work that unearths a compelling difference in brands. You are an effective negotiator, critical thinker and able to establish trust and build rapport with media professionals nationwide. You will work with our team to execute the client’s media buys while helping build a fast-cadence national program to attract, retain and grow target industries that deliver economic benefit in Michigan.

You will interact with team members and partners across the country. Experience in Great Lakes region will be helpful.

RESPONSIBILITIES:

Maintain platform strategy, execution, performance and reporting of the media campaign across all programmatic buying platforms
Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
Build training materials and best practice documentation
Leverage first party and third-party data for targeting and insights
Oversee the work of one specialist, train technical knowledge and manage workflow
Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
Oversee client pacing & performance across digital media portfolio
Recommend forward thinking strategies and innovations
Proactively work with client services on campaign set-up and optimization strategy
Work with the data teams to provide analytical insights to the client
Other duties as assigned

QUALIFICATIONS:

3-4+ years of experience working in the programmatic digital media buying & planning space with focus on programmatic strategy and execution, preferably in an agency setting

Exposure across multiple consumer media types including digital, broadcast and other forms of media
Working knowledge of industry-standard media research tools (e.g, MRI, Clear Decisions, AdIntel, Mediaocean, etc.)

Experience working with government, automotive, manufacturing and related industries and in public-private partnerships a plus

Strong mathematical abilities
Willingness to contribute thinking and ideas that extend beyond media specific tasks
Ability to maintain composure under pressure
Detail-oriented, organized and can handle multiple tasks and prioritize
Team player
Curious, inquisitive mind

BENEFITS:

Comprehensive Medical, Dental, Vision and supporting benefits package
401K/Roth Match
Paid Parental Leave
Unlimited Vacation and Summer Fridays
Purposeful and considerate in our hybrid approach
Great company culture: Certified Best Places to Work 2022
Company paid Life and LTD

Does this sound like you?

Accordion Widget

Retailer Success Manager - GSTV

GSTV Values:

● Growth Focused

● Social Accountability

● Tenacious Behavior

● Valued Actions

Summary:

The Retailer Success Manager, reporting to the Sr. Director, Retailer Success or Sr. Retailer Success Manager, will be responsible for managing GSTV's convenience and fuel venue partner relationships. Serving as a liaison between GSTV’s Ad Operations, Sales, Network Operations, Creative and Accounting departments, the Retailer Success Manager will be the retailer partner's first point of contact by: onboarding and training, scheduling promotional video content, resolving problems, developing and implementing new services, and ensuring overall retailer satisfaction. The Retailer Success Manager will also be responsible for cultivating deeper relationships with existing partners and expanding the scope of services provided by GSTV.

Responsibilities:

· Managing all areas of the GSTV retail partner relationship

· Planning and scheduling retail clients' monthly promotional video messaging

· New retailer on-boarding and engagement

· Day-to-day retail client interaction and support

· Network site data management

· Long-term relationship building

· Account growth by proactively finding new ways to build the client's business and expand accounts

· Project management of retail media services including coordinating:

· Marketing and promotional content design

· Promotional content scheduling

· Customer support and case management

· Client communication

Requirements:

· 3 years+ experience in B-to-B account management or client service support

· Bachelor's degree or equivalent combination of experience and education

· High proficiency with Outlook, Word, Excel and PowerPoint

· Understanding of the digital media and advertising landscape

· Proven experience managing multiple tasks under tight deadlines

· Motivated self-starter with experience developing and implementing new client services

· Demonstrated commitment to teamwork and track record of accountability for results

· Good problem-solving skills and work well independently and as part of a team

· Outstanding communicator

· Cross-functional team player

· Creative thinker

· Strong organizational and project management skills

Extra Qualifiers:

· A Plus if you have:

o Direct experience in convenience and fuel industry and/or shopper marketing

o Strong track record of cultivating and building partnerships with wide range client/customer types including larger corporate and small independent businesses

o Experience with Salesforce.com or other CRM software a strong plus

o Experience in Confluence and Jira

Compensation (range)

A competitive compensation package to include base, commissions and associated benefits.

Please Email leah.manges@gstv.com