REGISTRATION IS NOW CLOSED.
(REGISTRATION CLOSES 12PM ET ON MONDAY, SEPTEMBER 27TH)
IMPORTANT EVENT DETAILS
Registrants will receive an Attendee Event Instruction email, with webinar link, the day before the event.
ADCRAFT MEMBERS: please make sure the email address listed in your MEMBER PROFILE is accurate as that is the default email that will be used for all event communication.
Adcraft is excited to announce a new educational series focused on data and technology, exclusively for Adcraft members. Join us for this multi-part series where you'll hear from top marketers and our featured guests from Disney, Google, Ford, General Motors, Dentsu and GTB, to name a few.
Data + Tech Webinar Series // Part 2: September 28
Dana McGraw
Vice President, Audience Modeling & Data Science // Disney Advertising Sales
In this role, Dana oversees groups responsible for data science, analytics, and data activation. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital and social properties across ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, Hulu and National Geographic Networks. She is also responsible for data science tied to ESPN and ABC affiliate sales and marketing.
Phil Shih
Director of Platform Solutions // GTB
Phil is a solutions architect helping iterate capabilities around activating campaigns thru solutioning across people, platforms, and processes. The capabilities focus around audiences, measurement, optimization, dynamic creative, privacy, and commercials. One of Phil’s key responsibilities is around marketplace shifts related to privacy and impact to these activation capabilities. These responsibilities involve shaping frameworks for helping define the impact and then iterating cross-functional work streams around discovery and design of the impact and path forward. While he has spent the majority of life living in Michigan, Phil has worked on businesses both within and outside of the Detroit marketplace, across verticals such as auto, telecom, retail, financial services, entertainment. Phil is a graduate of the University of Michigan.
Marla Skiko
US & Global Head of Media // Ford Motor Company
As US & Global Head of Media for Ford Motor Company, Marla is responsible for leading the global strategic approach to marketing through the lens of media, data and technology for both Ford and Lincoln brands. Marla spearheads efforts to keep Ford on the leading edge of precision marketing working to connect myriad teams within Ford as well as the roster of Ford agencies around the world. Marla and her team seek the right media, technology, content partners and solutions to develop relevant and personalized connections with consumers in each of Ford’s key markets. In the US, Marla leads Ford Media strategy inclusive of digital and traditional media, sponsorships and activations across Ford brand and shopper marketing. To advance Ford’s data driven media and measurement agenda, Marla's teams are responsible for ongoing test and learn performance marketing across media with focus on key digital platforms (e.g., Search, Social, Automotive 3rd Party, Programmatic).
Marla brings more than 25 years of experience in marketing, emerging media, content and a deep understanding of the consumer spectrum. She led Starcom Precision, encompassing Programmatic and Social strategy and activation for Starcom US and was the digital lead for Publicis Media’s Multicultural practice where she was EVP, Director of Digital & Data Solutions. She also spent 16 years at SMG Multicultural and Tapestry, where she oversaw the agency’s digital division driving firsts to market experiences for multicultural consumers.