SPEAKER LINEUP:
AARON SHAFFER // PANELIST
DIRECTOR OF MARKETING APPLIED SCIENCES // GENERAL MOTORS
Aaron Shaffer is the Director of Marketing Applied Sciences at General Motors (GM), where he leads a team driving activation, experimentation, measurement, and insights for GM’s iconic brands—including Chevrolet, Cadillac, GMC, and Buick. With over 20 years of leadership across global brands like Starbucks, Nike, VF Corporation, and Farmers Insurance, Aaron has consistently operated at the intersection of technology, data, and customer engagement. At GM, he has built teams that merge marketing expertise with data science, fostering a culture of empowerment, collaboration, and continuous learning. His leadership emphasizes adaptability, inclusivity, and gratitude. Aaron is passionate about the future of vehicles as connected, software-defined experiences and the responsible use of first- and third-party data to drive innovation.
JOE KYRIAKOZA
VP & GENERAL MANAGER, POLK AUTOMOTIVE SOLUTIONS // S&P GLOBAL MOBILITY
Joe Kyriakoza serves as vice president and general manager of the Polk Automotive Solutions business unit at S&P Global Mobility, responsible for the strategy, sales and product functions. Joe's team leads efforts to aid automotive OEMs, dealers, and affiliates to make better decisions and drive stronger results across marketing initiatives by making Polk Automotive Solutions available through all tech and media channels and platforms. Prior to joining S&P Global, Joe served as Oracle Data Cloud's group vice president, North American Brand Sales. He joined Oracle Data Cloud via the Datalogix acquisition, where he spent 4 years as vice president and general manager of Automotive. Prior to Datalogix, Joe spent more than five years at Jumpstart Automotive Group and Hearst (acquired Jumpstart in 2007) in various roles leading product strategy, marketing and national sales. Earlier in his career, Joe was a partner and manager of national digital media initiatives for Ford Motor Media. Joe graduated from University of Detroit Mercy with a B.A. in Communications and resides in the Detroit area. He was a co-founder and president of 313 Digital, the digital community organization for the Detroit area, and former president of the Detroit Advertising Association.
TOM LIBBY
DIRECTOR, LOYALTY & INDUSTRY SOLUTIONS // S&P GLOBAL MOBILITY
Tom Libby serves as Director, Loyalty Solutions and Industry Analysis within Consulting Services at S&P Global Mobility, focusing on the US new and used vehicle industries. In these roles he provides data and analysis to several automotive clients, and he also gives data and commentary to the media. He has more than 30 years of experience in sales, marketing and industry analysis in the US new and used vehicle markets. Tom twice served on the Board of Directors and President of the Society of Automotive Analysts, and he also has served as an adjunct Professor of Market Research at Pepperdine University. Tom holds a Bachelor of Arts in History from Amherst College, Amherst, MA, and an MBA in Marketing from Columbia University, New York.
DAVID PEREZ // MODERATOR
DIRECTOR //S&P GLOBAL MOBILITY
David Perez is a technology and automotive marketing strategist who helps global manufacturers and agencies transform how they use data to drive measurable business outcomes. At S&P Global Mobility (formerly Polk Automotive Solutions), David has partnered with major OEMs—including General Motors, Stellantis, and Audi—to integrate first-party data with third-party insights and cutting-edge customer data platforms, enabling smarter advertising and marketing decisions at scale. Known for blending deep analytics expertise with a passion for client success, David brings over a decade of experience in data-driven marketing, predictive modeling, and audience strategy.
SHELBY SENZER // PANELIST
MANAGING DIRECTOR & PARTNER // BCG
Shelby Senzer is a Managing Director and Partner in BCG’s Atlanta office, where she leads the firm’s Automotive Marketing offering and serves as the Global Leader for Marketing Organization and Operating Model. She specializes in data-driven and AI-enabled marketing transformations across the automotive, consumer products, and retail sectors, with deep expertise in modern marketing operating models, precision marketing, measurement, and GenAI-powered activation.
Her recent work includes building agentic capabilities for a global CPG company that improved innovation and content efficiency by roughly 50%, transforming a global OEM’s marketing organization to increase share and ROAS through AI-powered targeting and integrated measurement, and embedding a full-funnel, data-driven marketing approach for a high-growth beverage company by creating agile, cross-functional ways of working. She also identified approximately $100 million in media efficiency opportunities for a multi-category CPG through in-platform audits and media buying optimization.
Prior to joining BCG, Shelby was an executive at two direct-to-consumer startups and an Engagement Manager at McKinsey & Company. She holds a Bachelor of Science in Industrial and Labor Relations from Cornell University and an MBA from Emory University.