STAFF

Shannon Lapanowski - Director

Shannon brings more than 23 years of experience in the advertising industry, with the majority of her career rooted in Detroit and a decade spent in Los Angeles. Most recently, she served as a multi-platform media seller at Warner Bros. Discovery (formerly Turner Broadcasting), representing world-renowned brands including CNN, TBS/TNT, Cartoon Network, Adult Swim, and HBO Max.

Her extensive background spans media sales, account management, business development, and category leadership, working with clients across automotive, technology, and entertainment sectors.

A proud Western Michigan University graduate and longtime Adcraft volunteer, Shannon is deeply committed to Detroit’s advertising community and excited to help shape its future through her leadership.

Cynthia Lee - Event and Project Manager

As Event & Project Manager, Cynthia supports Adcraft Detroit’s mission by helping plan, coordinate, and execute our community’s signature events and ongoing initiatives. She brings strong project and event management experience as well as a deep passion for connecting people and ideas across the advertising and marketing community. 

Prior to joining Adcraft, Cynthia managed projects at Rock Ventures, served as Fellowship Program Manager at Newlab, and worked on community activations with Detroit VS Everybody. She’s also supported large-scale events like the Henry Ford Health Gala in Detroit and worked with organizations including Gleaners Community Food Bank and GiftBiz Foundation. 

A proud graduate of Michigan State University, Cynthia brings a thoughtful, organized, and creative approach to member experience and event delivery.

Avery Johnson - Marketing & Social Strategist

As Marketing & Social Strategist, Avery oversees Adcraft Detroit’s social media channels. From crafting compelling copy to designing visuals, she fuels engagement across platforms, from Facebook to Instagram. Avery’s role extends to event support, membership management, and even web design, ensuring Adcraft’s 2,200+ contacts stay connected.

As a proud graduate of Eastern Michigan University and a Certified Nonprofit Professional, Avery began her nonprofit career in My SISTAH’s Keeper in St Criox, Virgin Islands and Growing to Give before joining Adcraft Detroit to help enhance engagement with those new to the marketing/advertising industry. A catalyst, Avery’s goal is to help others reach their education and professional goals with the help of the Adcraft Detroit community.