The Executive Learning Series is designed to keep the Detroit advertising community up to speed on emerging industry trends, focusing on the most important technologies and usages impacting our business now, and those that will have an impact in the near future. The series is designed for the entire Adcraft membership and is beneficial to everyone from entry-level employees eager to learn about topics they do not work on every day to top-level executives who want to stay current on the newest trends.
People vs Pixels: How Brands and Advertisers of the Future Will Connect to their Audiences
Join Adcrafters and guests for the next installment of our popular Executive Learning Series: People vs. Pixels on Thursday, March 5 from 6-9 pm at Next Wave Media Lab in Troy.
The most significant innovation for advertisers, brands and marketers in the ever-evolving space of advertising has been a shift away from targeting the pixel and a shift towards a more sophisticated targeting of people, commonly called people-based marketing. This approach opens the door to a level of personalization, accuracy and efficiency never before possible by using cutting-edge technology, and its practice is increasingly ubiquitous.
The success of the next generation of marketers will rest on their ability to dive into people-based marketing, understand its nuances and navigate the tools and services necessary in order to explore all people-based marketing has to offer. Imagine brands having the ability to follow the customer's entire journey – from initial ads in third-party media to website visits and all the way to a purchase. The panel will include representatives from Facebook, the pioneer of people-based marketing, LiveIntent, a platform that uses email first party data to bring people-based marketing to brands and advertisers, along with other brands, agencies and media companies who have been lauded by the industry for their forward-looking approach to people-based marketing. Come hear this group of trailblazers as they discuss best practices, what marketers need to know and how brands and campaigns will change with this revolution.
Courtesy of sponsor LiveIntent, the evening includes strolling appetizers and an open bar (beer/wine/soda).
Confirmed panelists to date include:
Jason Oates, Chief Business Officer
Bob Limback, SVP, Global Insights and Intelligence Director, GM
Tina Ienna, Client Partner, Global Marketing Solutions
Chad Rumminger, Senior Client Partner, Sales Manager
Swarna Kakodkar, Director of Strategy
$25 Adcraft members; $35 non members. 21 and over only
CLICK HERE TO REGISTER