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86952: SENIOR MARKETING COMMUNICATIONS SPECIALIST (MEDICARE PLANS) - SOUTHFIELD

(Apply Online)

Health Alliance plan is seeking a Senior Marketing Communications Specialist to support the Marketing & Communications Strategy Department, located at 21700 J.L. Hudson Drive, Southfield, MI 48075. This position offers full-time hours and benefits.

PRIMARY OBJECTIVE

The Individual Marketing Communications Senior Specialist supports the individual side of HAP’s marketing efforts.  As an extension of the Manager of Marketing the Individual Marketing Communications Senior Specialist engages primarily with the HAP Medicare Department in support of their sales efforts selling into the individual health insurance marketplace. He/she will be responsible for completely understanding the mission of the company, the marketing/communications strategy department and the individual Medicare Sales/Ops department.  Through insight, specific understanding, and guidance he/she will bring innovative sales, support, marketing strategies and concepts to the Manager of Marketing. He/she will then present these concepts in their expert capacity as a skilled and successful marketer and drive their creation and successful use through the sales/ops department and the company.

 

DUTIES AND RESPONSIBILITIES


  1. Support the Individual strategic planning for HAP Medicare sales/ops and product positioning, market and competitive analysis
  2. *Develop strategies through the analysis of every piece generated in support of the HAP sales process
  3. *Develop the individual marketing communications including advertising, direct mail, trade shows, seminars and events, collateral materials, individual prospective member communications/dialog and content while ensuring they adhere to brand standards, style guidelines, contain accurate business standards content and are compliant by obtaining the necessary reviews/approvals.
  4. *Acquire advanced knowledge of the HAP sales departments, sales team, products, processes, goals, market plans, customers and members
  5. *Represent the Marketing and Communications Strategy department while providing account management to our HAP business partners of the HAP sales departments and their respective teams
  6. *Aid the Manager of Marketing in planning and managing the individual portion of the marketing budget
  7. Submit project budget proposals required for approval
  8. Develop and track metrics and success criteria for the Individual marketing programs and activities

REQUIREMENTS


Education

  • Bachelor Degree in Business Administration, Advertising or related field

Experience

  • Minimum 5 years strategic planning experience including the development of sales and product positioning, program and product launch strategies and market and competitive analysis.
  • Minimum 5 years experience in a marketing line capacity successfully managing a full load of diverse projects with proven ability to plan and manage at both strategic and operational levels.
  • Effectiveness of current and future marketing projects.

Preferred:

  • Minimum of one (1) year of experience working with Medicare and/or Dual Eligibles

Equal Employment Opportunity / Affirmative Action Employer:

Henry Ford Health System is committed to the hiring, advancement and fair treatment of all individuals without regard to race, color, national origin, sex, sexual orientation, age, disability, religion, weight/height, marital status, familial status, veteran status or any other characteristic protected by law.

DIGITAL AND SEO/SEM MANAGER

The Digital and SEO / SEM Manager is responsible for the strategy, planning, execution, tracking and reporting of all online media, including paid search, organic search, social, display, and pre-roll video.  You will lead the development of marketing and media plans in addition to the integration of digital media into the overall plans.

The ideal candidate will possess: a minimal of 5 year’s experience in digital/emerging media and search marketing and a proven track record of continually improving and optimizing SEM/SEO programs; Must have strong web analytics skills including experience with web analytics software, such as Omniture and Google Analytics as well as experience managing bid management tools to effectively achieve the highest ROAS (ROI) across the major search engines (Google, Bing, etc.), as well as contextual marketing; Ability to desegregate and analyze problems, to probe facts, identify and question assumptions and analyze issues from different perspectives to inform decision-making processes; Deep understanding of the digital environment and evolving tools and platforms used to improve online presence. Solid understanding of search engine ranking factors, algorithms and principles; Experience with computer-generated support modeling; Ability to desegregate and analyze problems, to probe facts, identify and question assumptions and analyze issues from different perspectives to inform decision-making processes; Strong communicator and team player who can foster collaboration and build consensus across multiple constituencies; High degree of independent leadership, critical thinking, communication, analytical and teamwork skills.  Ecommerce knowledge is a plus. Please send resumes to cwatson@jekyllhydelabs.com


LOCAL SALES ACCOUNT EXECUTIVE - FORT WAYNE, INDIANA

Comcast Spotlight, the advertising sales division of Comcast Cable, is currently seeking a Local Sales Account Executive in Fort Wayne, Indiana. Qualified candidates will have a bachelor’s degree (or its equivalent) in an applicable field and 1-3 years of experience in media or digital sales. Apply online. Comcast is an Equal Employment Opportunity/Affirmative Action/Drug-Free workplace employer.


REACH THE TALENT YOU NEED HERE

Recruiting? Have a job to post? Post here for an affordable, effective way to reach the talent that's right for you! For more information on how to post your classified ad here, check this page, or contact Melanie at 313.872.7850, extension 2#. 

Comcast Spotlight, the advertising sales division of Comcast Cable, is currently seeking a Local Sales Account Executive in Fort Wayne, Indiana. Qualified candidates will have a bachelor’s degree (or its equivalent) in an applicable field and 1-3 years of experience in media or digital sales. Apply online at www.ecentralmetrics.com/url/?u=71912728716-203. Comcast is an Equal Employment Opportunity/Affirmative Action/Drug-Free workplace employer.

SALES SUPPORT SPECIALIST III
MEEMIC SALES & MARKETING

Leads, coordinates and monitors various field sales projects to ensure the achievement of regional and corporate goals. Provides analytical skill and content knowledge in the development of recommendations, and prepares reports, statistical information and communications for distribution. Researches issues and responds to complex inquiries, providing management with a consistent approach regarding various processes (e.g. communication, training schedules, promotions/events) across regions. Develops reviews and analyzes various reports (e.g. sales volumes, retention results, commission, revenue, expense, service trends, etc) to identify opportunities for further training, improved marketing opportunities, tracking for contest standings, etc.

Supports projects/implementation of action plans designed to promote market growth and penetration. Develops and/or maintains branch/department budgets for management review. Supports projects and /or drives local promotions and sales including the marketing of member and prospect events in branches and communities. May develop and contract local show your card & save (syc&s) partnerships, and identify, cultivate and execute local community-level sponsorships.

 

For more information please visit https://www.meemic.com/careers or contact Ashley McCrite at 248-375-7556. 

 

ACCOUNT EXECUTIVE 

WWJ-TV CBS 62 Detroit is seeking a Broadcast Sales Account Executive with a preferred minimum of 2 years’ experience in outside media sales. We are looking for someone who comes from a “consultant” style sales background with experience in digital and online sales. 

Responsibilities include marketing this station to major advertising agencies, retailers, distributors, and manufacturers with a focus on developing new business and growing share with current advertisers by selling the station’s commercial inventory; creating customized and unique promotions; attending client driven events; and selling any/all sports properties.

 

Strong presentation and negotiation skills are a must.  Ideal candidate will be detail oriented, creative, energetic, and driven to succeed.  Degree preferred, but not required. Market experience is a plus.

 

Qualified candidates please apply ONLINE ONLY to the CBS Television Stations Applicant Tracking System which can be accessed at http://detroit.cbslocal.com/cbs-62-jobs. This is the only method in which applications will be accepted.

 

NO PHONE CALLS PLEASE.  Only qualified candidates considered for this position will be contacted for an interview.

 

EOE M/F/D/V


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