ADCRAFT EDUCATION PROGRAMS

Education Series Begins March 31: Important Changes for 2010

ADvance: The Adcraft Study Program kicks off its 48th year as Adcraft’s signature education program on Wednesday, March 31. Understanding today’s challenging environment, the Club’s Education Committee has made some important changes to this year’s ADvance program:

aParticipation in ADvance is free, with a maximum of 50 participants
aThe program will be available to Adcraft members only

The 11-session program will be held on Wednesday evenings (6:30 p.m. to 8:00 p.m.) from March 31 through June 9. Each session is devoted to a different aspect of the business with real-world practitioners at real-world locations providing a comprehensive overview of the industry as it exists today. The program will cover topics including Content Integration, Branded Entertainment, Digital Media, Agency Life, Broadcast Production, Media Sales and Marketing and others. Presenters already confirmed include Adcrafters Jim Berline, chairman of BERLINE; Adcraft President Jim Palmer, vice chairman, chief client officer, Campbell-Ewald; Ron Boe, director, multi-media sales, The Wall Street Journal; and many members of the Adcraft Club’s board of directors.

To register (Adcraft members only, first come first served) contact ADvance administrator Clarence Young in the Adcraft office, 313-872-7850 or cyoung@adcraft.org.