Each year, we host a series of four learning sessions designed to meet the needs of even seasoned veterans. These sessions are developed with the intent of keeping our members current and ahead of the curve with respect to new technologies related to the field (e.g. mobile apps, privacy issues, etc.)
First Session of 2013:
MULTI-SCREEN ADVERTISING -- THE FUTURE OF TELEVISION & INTEGRATING CAMPAIGNSThe media landscape is changing and consumers are watching video on a variety of devices. As viewing fragments across multiple devices, TV has kept the #1 spot. But if you think you can only get consumers' attention on TV…you’re wrong! Most people will be watching TV and surfing the internet while simultaneously using tablets and mobile devices. It is more important than ever to expand your traditional media to compliment and reach the new digital landscape.
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Tuesday, March 26, 2013, 6 pm - 9 pm
The Baldwin Theatre (Royal Oak)
6-7pm strolling supper
7-8:30pm Panel Discussion
8:30 – 9pm Cocktails and Networking
Adcraft, 313 Digital and SMAMI members $25; Non members $35; includes open bar and food.
(Capture the event in 140 characters by following #SMAMi & #Adcraft at “Multi-Screen Advertising – The Future of Television & Integrating Campaigns” to join the conversation!)
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This is a ticketless event. Registration list only.